Interesting Facts About Digital Marketing
Digital marketing is very important for all the small business if their aim is to expand their operation and increase their sales over time. But the digital marketing landscape is constantly changing, and the agencies that know how to constancy evolve and improve are the only successful ones in this business.
Here are 7 facts about digital marketing that you can learn and implement to your business.
The Budgets Are Increasing
Initially, digital marketing and online advertising used to be an extra thing for most of the businesses and they only rarely spent on online advertising. But this isn’t the case now as more and more customers are using social media and the amount of sales made using mobile phones is constantly increasing.
Due to the booming sales, more and more bigger companies are getting interested in this online advertising thing, and so their average budget in online advertising is increasing. So, the competition in the online world is also increasing.
Most of The Sales Are Made Through Mobile Phones
Since a lot of people are currently owning and using smartphones on a daily basis, they are more likely to make important purchases though their phones. That is why all of the websites are required to be mobile friendly by google.
Videos Work The Best
According to a survey, people prefer watching videos rather than reading text about a certain product. This is because video requires less input from the user. So, this a good indication that you should use videos too in your campaigns.
Cross Device Marketing is The Best Strategy
Brands should use a cross device marketing strategy to sell their products. That is because most of the purchases get initiated on one device, and are completed on other one. So, you should optimize your marketing for cross device.